For over two decades, we've supplied the Bay Area's most discerning homeowners and designers with premium hardwoods — from century-old oak to exotic imports — each piece selected for character, durability, and beauty.
Every plank in our showroom is hand-selected for grain pattern, color consistency, and structural integrity. We carry species suited to San Francisco's unique climate — from moisture-resistant walnut to temperature-stable engineered options.
Classic grain with remarkable stability. The foundation of timeless San Francisco interiors.
Rich, dark tones with dramatic grain. A statement piece for refined spaces.
Subtle, uniform grain with exceptional hardness. Ideal for high-traffic living areas.
Bold character marks and varied coloration. The hardest domestic hardwood available.
Warm, reddish tones with natural rot resistance. A heritage choice for period homes.
Multi-layer construction for superior stability. Perfect for below-grade and radiant heat.
Natural Hardwood Floors began as a family operation with a simple conviction: every San Francisco home deserves flooring that matches the character of the city itself. From Victorian row houses in the Richmond to modern lofts in SoMa, we've been the trusted source for homeowners, contractors, and interior designers for over twenty years.
Our showroom at 2438 45th Avenue in the Excelside is more than a retail space — it's a resource. Our team includes certified flooring consultants who understand how San Francisco's microclimates affect wood movement, which species perform best in bay-area conditions, and how to match flooring to your home's architectural era.
We source directly from sustainable mills across North America and Europe, ensuring every plank meets strict quality standards before it reaches our floor.
A streamlined process designed to take the uncertainty out of choosing and installing hardwood flooring.
Visit our showroom or contact us to discuss your project. We'll help you understand which species and profiles suit your space and lifestyle.
Browse our full collection in person. See and feel every species, grade, and finish option. We provide sample boards for your home.
We calculate exact quantities, advise on subfloor requirements, and ensure your wood acclimates properly to your home's environment.
We deliver to your door and can connect you with trusted installers throughout the San Francisco Bay Area.
From historic renovations to new builds, our flooring has helped define San Francisco's most distinctive interiors.
Victorian Living Room — Richmond District
Modern Kitchen — Mission Bay
Master Bedroom — Pacific Heights
Wide Plank Oak — Noe Valley
Herringbone Pattern — Telegraph Hill
Commercial Space — SOMA
"The team at Natural Hardwood Floors guided us through every decision — from species to finish — and the result transformed our 1920s bungalow into something truly special."
A Homeowner in the Sunset District
Our showroom is open for walk-in visits during business hours. Bring your project details and we'll help you find the perfect flooring for your space.
Address
2438 45th Ave
San Francisco, CA 94116
Phone
(415) 337-4598Hours
Monday – Friday: 9:00 AM – 5:30 PM
Saturday: 10:00 AM – 3:00 PM
Sunday: By Appointment
Tell us about your project and we'll get back to you within one business day.
Thank you! We'll be in touch within one business day.
